Web Design

Web Design

BlueLine Services

BlueLine Services Project Goal: The goal of this redesign was to give the site a fresh new look, better SEO, a team profile section, and a place to have news and events. Work was completed in 2012 and we’re currently working on another redesign to work in responsive design and another updated look. Project Requirements: […]

Creative Elements By Lucie

Creative Elements By Lucie Project Goal: The goal of this redesign was update the design, create a more engaging portfolio gallery with updated photos, boost SEO, and add Angie’s List awards. Project Requirements: Requirements gathering, wireframes, design, custom CSS, wordpress implementation/launch, ongoing maintenance. Project software: Photoshop, Wordpress Full site: http://creativeelementsbylucie.com

It’s Quilting Time

It’s Quilting Time Project Goal: The goal of this project was to give Lori some web presence. She only needed a small site to house images of her quilts and a place for prospective clients to contact her. She also needed a logo for her business. Project Requirements: Requirements gathering, design, logo design, custom CSS, wordpress implementation/launch, […]

Bags Fly Free®

Southwest Airlines® Homepage: Bags Fly Free® Project Goal: The goal of this project was to create a Bags Fly Free homepage hero using the source photo above. The design problem is that the source photo and homepage hero aspect ratios are completely opposite. Making this photo work required extensive photoshop manipulation; moving bags around, creating new […]

Smile, you’re going places.

Southwest Airlines® Homepage: “Smile, you’re going places.” Project Goal: The goal of this project was to create a fun, quirky, eye-catching homepage sale graphic using Southwest Airlines items our customers are familiar with. The final photo was built from 6 different photos; a cup, napkin, pretzels, coffee stirrer, tray table, and interior cabin shot. The bubble smile was created […]

Southwest Homepage Takeover: St Patty’s Day

Southwest Airlines® Homepage Takeover: St Patty’s Day Project Goal: The goal of this project was to create a full homepage holiday takeover for St. Patrick’s Day for our “Own the Holidays” company-wide initiative. Project Requirements: Requirements gathering, graphics creation, scheduling and implementation. Project Software: Photoshop, Interwoven

Home is where the heart is.

Southwest Airlines Homepage: “Home is where the heart is.” Project Goal: The goal of this project was to create an engaging, “coming home for the holidays” hero shot for the homepage. In this case, our stock photography site could not fulfill an idea I had in mind. Photo compositing is a great option for this. […]

Southwest Airlines® Careers

Southwest Airlines® Careers Project Goal: The goal of this project was to re-architect and redesign the Southwest Airlines Careers section of southwest.com based on customer feedback and business requirements, while being sensitive to template restraints and maintainability for the team. The main design goal was to remove distractions and make the Apply Now cta the primary focus, while also […]

Pre-Black Friday “Snowmen” email campaign

Southwest Airlines® Pre-Black Friday “Snowmen” email campaign Project Goal: The goal of this project was to create an engaging, fun Pre-Black Friday email campaign that could be carried through the entire site to drive click through, user engagement, and social buzz. This particular campaign was retweeted by three of our customers for it’s cuteness and originality. […]