Bags Fly Free®

Southwest Airlines® Homepage: Bags Fly Free®

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Project Goal: The goal of this project was to create a Bags Fly Free homepage hero using the source photo above. The design problem is that the source photo and homepage hero aspect ratios are completely opposite. Making this photo work required extensive photoshop manipulation; moving bags around, creating new bags, creating a bottom area in front of the bags, adding in a generic airport background…while also paying fine attention to light sources, color corrections, and photo “realness”.

Project Requirements: Requirements gathering, stock photo selection, photoshop compositing

Project Software: Photoshop