Pre-Black Friday “Snowmen” email campaign

Southwest Airlines® Pre-Black Friday “Snowmen” email campaign

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Project Goal: The goal of this project was to create an engaging, fun Pre-Black Friday email campaign that could be carried through the entire site to drive click through, user engagement, and social buzz. This particular campaign was retweeted by three of our customers for it’s cuteness and originality.

Project Requirements: Requirements gathering, vector illustration, HTML email coding, browser and email client compatibility checks

Project Software: Illustrator, Photoshop, Dreamweaver